About Us

What is Fashion?

 

It’s not about what you wear, but rather how what you wear makes you feel. Do you dress with comfort in mind? Do you want your outfit to match your personality or your interests? Are you constantly aware of the latest trends, or do you dress to impress?

 

There’s no right or wrong answer. If there was, fashion wouldn’t be an industry, and everyone would look like they had conformed to some bleak and obscure societal standard. Finding that perfect outfit would no longer be exciting, or prove to be a challenge. With all the labels we see tossed around, and our inability to build off of them, maybe we have already begun to settle for less than we’re worth.

 

We’re all a little different, and that shouldn’t be hidden. At Definition: You, we believe true confidence is having the ability, and taking advantage of the opportunity, to showcase exactly what makes you, you.

 

How Did We Begin?

 

We realized that there are a lot of people who don't know what styles represent, and how these styles can convey so much about the wearer. Every outfit and the cultural and historical applications provides an insight into what you are like, and what could have influenced your decisions to make that purchase.

 

Here, we aren't interested in simply turning a profit. We are far more interested in providing people with the tools they need to discover themselves, and to gradually find their own style.

 

What Do We Stand For?:

 

At "Definition: You," we are firm believers in the notion that labels are arbitrary- unless, of course, you are the one who applied that label to yourself. We promote the same individuality and authenticity in others that has driven us to providing the best possible user experience. 

 

We aren't defining you... only you can do that. We are  providing you with the knowledge that can hopefully make that process a little bit easier.